Ross has many years of entrepreneurial experience starting, running, and exiting small businesses. Ross started his career optimizing operations at several high-tech manufacturing companies in Silicon Valley, including a thin-film solar manufacturer and electric vehicle startup. Prior to Heritage Holding, Ross founded Embrace Hearing, a hearing aid distribution company making hearing aids more affordable and accessible. Ross holds an MBA from Harvard Business School. He also has a BS and MS in mechanical engineering from Stanford University where he also played on the varsity soccer team.